SPIRIT & STYLE NEWSLETTER
Why “Armenian Enough” Is Enough
We didn’t choose that phrase lightly. “Armenian Enough” was never about lowering a bar. It was about removing one that never should have been there in the first place. Because...
Why “Armenian Enough” Is Enough
We didn’t choose that phrase lightly. “Armenian Enough” was never about lowering a bar. It was about removing one that never should have been there in the first place. Because...
Armenian Pride Isn’t Just Historical, It’s Happ...
When people think of Armenian pride, they often look backwards. To Mount Ararat. To the Genocide. To the Kingdoms and Cathedrals. To survival. And while all of that matters, deeply,...
Armenian Pride Isn’t Just Historical, It’s Happ...
When people think of Armenian pride, they often look backwards. To Mount Ararat. To the Genocide. To the Kingdoms and Cathedrals. To survival. And while all of that matters, deeply,...
Behind The Design: Of Spirit & Stone
Our newest design, Of Spirit & Stone, is more than words on a shirt; it’s a reflection of who we are as a people. Stone carries our history. It holds our khachkars,...
Behind The Design: Of Spirit & Stone
Our newest design, Of Spirit & Stone, is more than words on a shirt; it’s a reflection of who we are as a people. Stone carries our history. It holds our khachkars,...
We’ve Just Hit a Milestone: 1000 Items Added
This month marks a major milestone for Armenian Pride Collection™: We’ve officially added our 1,000th item to the shop. What began in May with a handful of meaningful designs has...
We’ve Just Hit a Milestone: 1000 Items Added
This month marks a major milestone for Armenian Pride Collection™: We’ve officially added our 1,000th item to the shop. What began in May with a handful of meaningful designs has...
Born Here, Rooted There
Not all Armenians are born in Armenia. Some of us are born in Los Angeles, or Beirut. In Moscow, or Tehran. In Paris, Glendale, or Toronto. And yet, we are...
Born Here, Rooted There
Not all Armenians are born in Armenia. Some of us are born in Los Angeles, or Beirut. In Moscow, or Tehran. In Paris, Glendale, or Toronto. And yet, we are...
Two Months In and Just Getting Started
It’s been two months since we opened the virtual doors of Armenian Pride Collection, and already we’ve grown into something bigger than we imagined. What started with a vision, to create...
Two Months In and Just Getting Started
It’s been two months since we opened the virtual doors of Armenian Pride Collection, and already we’ve grown into something bigger than we imagined. What started with a vision, to create...
Behind The Design: Hye Vibes
It’s not just a vibe; it's a lifestyle. Our HYE VIBES tee and cap weren’t made to whisper. They were made to walk into a room and say, Yeah, I’m...
Behind The Design: Hye Vibes
It’s not just a vibe; it's a lifestyle. Our HYE VIBES tee and cap weren’t made to whisper. They were made to walk into a room and say, Yeah, I’m...
One Thousand Ways To Be Armenian
To be Armenian is not one thing. It never was. We were never meant to fit into a single mold or be held inside one border. We are a people of...
One Thousand Ways To Be Armenian
To be Armenian is not one thing. It never was. We were never meant to fit into a single mold or be held inside one border. We are a people of...
Clean Supplements. Clear Conscience.
When we launched Armenian Pride Collection, we knew our mission would grow beyond wearable pride. Our Legacy Wellness line was born from the same promise: to help our community feel...
Clean Supplements. Clear Conscience.
When we launched Armenian Pride Collection, we knew our mission would grow beyond wearable pride. Our Legacy Wellness line was born from the same promise: to help our community feel...
You are a Living Story
You didn’t just stumble upon a merch shop. You stepped into a story. The Legacy Keepers was never meant to be a just a rewards program or a discount club....
You are a Living Story
You didn’t just stumble upon a merch shop. You stepped into a story. The Legacy Keepers was never meant to be a just a rewards program or a discount club....
Behind the Design: Ancient Blood, Modern Pride
At first glance, it’s a powerful image: an eagle with two heads, bold and unwavering. But look closer, and you’ll see a story woven into its wings. This design, like everything...
Behind the Design: Ancient Blood, Modern Pride
At first glance, it’s a powerful image: an eagle with two heads, bold and unwavering. But look closer, and you’ll see a story woven into its wings. This design, like everything...
The Legacy Keepers
In every culture, there are symbols that rise above trend and time, icons that speak across generations. They don’t just decorate a design. They declare something. The eagle, the lion, the pomegranate,...
The Legacy Keepers
In every culture, there are symbols that rise above trend and time, icons that speak across generations. They don’t just decorate a design. They declare something. The eagle, the lion, the pomegranate,...
Welcome to Armenian Pride Collection
Armenian Pride Collection™ is now officially open to the public. This shop was created with one mission in mind: to offer products that celebrate creativity, identity, and self-expression, whether through...
Welcome to Armenian Pride Collection
Armenian Pride Collection™ is now officially open to the public. This shop was created with one mission in mind: to offer products that celebrate creativity, identity, and self-expression, whether through...
110 Years Later: We Are Still Here
Today we remember. On this day, 110 years ago, our ancestors faced unimaginable horror and loss. They were uprooted, scattered, and silenced—yet they were never truly defeated. We carry them...
110 Years Later: We Are Still Here
Today we remember. On this day, 110 years ago, our ancestors faced unimaginable horror and loss. They were uprooted, scattered, and silenced—yet they were never truly defeated. We carry them...