Behind the Design: Ancient Blood, Modern Pride

At first glance, it’s a powerful image: an eagle with two heads, bold and unwavering. But look closer, and you’ll see a story woven into its wings.

This design, like everything at APC, was created with purpose. The two-headed eagle is not just a symbol of strength, it’s a symbol of direction.

One head looks back.
The other looks forward.

The one gazing into the past carries the weight of our history, our ancient blood. It honors the empires we’ve built, the wisdom we’ve carried, and the wounds we’ve survived. It sees the ancestors, the stories, the sacrifices that brought us here.

The other head looks into the future, modern pride. It sees the generation rising now. The artists. The builders. The parents. The children. The ones who live freely and proudly as Armenians in a world our ancestors could only imagine.

Together, they remind us that we are both memory and movement.
We are the past carried forward.
We are the future built from unshakable roots.

Ancient Blood, Modern Pride is more than a phrase, it’s a way of being.
It’s the quiet strength in your chest when you hear our music, the heat behind your eyes when you speak your truth, the steady fire that says: I know where I come from. I know where I’m going.

This design lives in that balance.
It’s not nostalgia.
It’s not ambition.
It’s both.

A tribute to what was.
A celebration of what will be.