WHERE IDENTITY MEETS STYLE

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Armenian Pride Collection®

Armenians don’t fit one mold, and neither do we. We believe there’s more than one way to express the Armenian identity, and that's why we are honoring the diversity of our people in all of its expressions. 

APC is more than a collection of clothing and merchandise; we are also a reflection of the broader collection of Armenians. Our shop was created to celebrate what unites us across every place, every lifestyle, and every way we show up in the world.

Because being Armenian doesn’t look one way; it looks like all of us. So whether you’re here for fashion, fun, or heritage, you’re part of the Collection too.

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SPIRIT & STYLE NEWSLETTER

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  • We’re Officially a Registered Trademark

    We’re proud to share an important milestone with our community. Armenian Pride Collection® is now a federally registered trademark with the United States Patent and Trademark Office. You may start noticing...

    We’re Officially a Registered Trademark

    We’re proud to share an important milestone with our community. Armenian Pride Collection® is now a federally registered trademark with the United States Patent and Trademark Office. You may start noticing...

  • A New Year, A Growing Legacy

    As we step into a new year, we want to take a moment to reflect with gratitude, pride, and excitement for what’s ahead. When Armenian Pride Collection launched in May of...

    A New Year, A Growing Legacy

    As we step into a new year, we want to take a moment to reflect with gratitude, pride, and excitement for what’s ahead. When Armenian Pride Collection launched in May of...

  • A Season of Gratitude and Connection

    As the year draws to a close, we enter a season of light. One that transcends any single holiday or tradition. It’s a time for reflection, for gratitude, and for...

    A Season of Gratitude and Connection

    As the year draws to a close, we enter a season of light. One that transcends any single holiday or tradition. It’s a time for reflection, for gratitude, and for...

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