Who are we? We are creators, curators, and culture keepers.

We’re a merchandise shop that celebrates creativity, identity, and expression, offering made-to-order and pre-manufactured products that reflect our diverse and unique lifestyles.

But behind it all, we’re proudly Armenian-owned. That means we carry our heritage with us, into every idea, every design, and every decision. While our general catalog features an assorted range of products and styles, our heart still beats with ancient blood and modern pride.

We don't fit one mold, and neither do Armenians. We are born in Yerevan, Beirut, Boston, Paris, Los Angeles, in every continent and land. We speak different languages, believe different things, and show up in different ways. But inside, we all carry the same spirit and flame of Armenians.

At Armenian Pride Collection™, we honor the beauty of our heritage and the strength of our people. We are Armenian-Americans holding tightly to the threads that connect us to our ancestors—our language, our love, our laughter, our legacy.

Our journey spans continents and centuries, yet our identity remains unshaken. Through every product we create, we celebrate who we are: a people of courage, creativity, and unbreakable pride.

This is more than a store. It’s a tribute. A connection. A continuation. Whether you’re here for stylish merch, meaningful art, or a deeper connection to your roots, welcome.

This is Armenian Pride Collection™, where merch meets meaning, where identity meets unity.