Behind The Design: Of Spirit & Stone

Our newest design, Of Spirit & Stone, is more than words on a shirt; it’s a reflection of who we are as a people.

Stone carries our history. It holds our khachkars, our cathedrals, and our monuments. The silent witnesses to centuries of resilience. Spirit carries our soul. It is the flame that endures, the part of us that no invasion, no exile, and no erasure could ever extinguish.

Together, they tell the Armenian story. Of Spirit & Stone is the balance of what grounds us and what uplifts us. It is permanence and breath, memory and motion.

The design itself honors this duality. “Stone” is carved with the intricate relief of khachkar patterns; ornamental details etched into our heritage. “Spirit” flows with ethereal strokes, reminiscent of Armenian manuscripts and the elegance of our language. One anchors, the other rises.

Wearing this shirt is more than style; it’s carrying a statement. It’s a reminder that to be Armenian is to be both rooted and unshakable, yet also luminous and alive. We are of spirit and of stone, always.

This piece is part of our Cultured Collection, where every design is created with intention, pulling from the soul of our culture and the beauty of our identity.