Behind The Design: Still Armenian

The Still Armenian design was created as a visual affirmation of something we’ve always known but haven’t always heard: That no matter where you were born you’re still Armenian.

We wanted to say it clearly. Loudly. Proudly. Because too many of us have been made to feel like we’re not Armenian enough if we weren’t born in Armenia. Or if we don’t speak the language perfectly. Or if we’ve blended into the countries we’ve grown up in.

But the truth is, Armenian identity isn’t a location. It’s a lineage. It’s a heartbeat. You can be born in Iran, Lebanon, Syria, France, America, anywhere, and still carry the stories, the spirit, the sounds, the soul of our people.

That’s what this design represents. Not just where we’re from. But who we are, wherever we are.

The vertical list of countries is more than typography. It’s a roll call of the Armenian experience. It's the way we’ve multiplied across the globe while still holding on to something ancient, something sacred.

And that pink graffiti-style “Still Armenian” at the bottom? It’s defiant. Joyful. Alive. A message scrawled across borders and boundaries that says: You didn’t lose us. We’re still here.

We made this design for anyone who’s ever questioned their belonging. For anyone who’s ever been told they were too far removed. For anyone who knows that home isn’t always a place, it’s something you carry with you.