LIVE THE LEGACY

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Welcome to The Legacy

Armenians don’t fit one mold, and neither do we. Our essence shows up in different languages, styles, and lives, but it’s the same unbreakable spirit.

Armenian Pride Collection™ was created to celebrate what unites us across every place, every lifestyle, and every way we show up in the world. The products we design, curate, or release are more than fabric, more than merchandise. They're threads that tie us back to each other.

So when you join our Legacy Keeper VIP, you carry more than culture. You unlock lifetime benefits: 20% off everything in store, first access to new drops, and free U.S. shipping, always.

Live the Legacy.

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