A New Year, A Growing Legacy

As we step into a new year, we want to take a moment to reflect with gratitude, pride, and excitement for what’s ahead.

When Armenian Pride Collection launched in May of 2025, we set a clear intention. By the end of the year, we hoped to build a lineup of 1,000 products. Each one chosen or designed with care, purpose, and love for our community.

We didn’t just meet that goal. We surpassed it.

By the close of that year, APC grew to more than 1,500 products, spanning apparel, lifestyle pieces, wellness, and more. What began as a vision rooted in identity has become a living, growing collection. One that reflects the diversity, creativity, and global reach of Armenians everywhere.

This growth wasn’t just about numbers. It was about momentum. About showing what’s possible when culture, intention, and community come together.

As we look ahead to the new year, we’re excited to continue expanding, not only our product lines, but our impact. That means more thoughtful designs, more curated offerings, and a deeper commitment to philanthropic giving and community support. Because building a legacy isn’t only about what we create, it’s about how we give back.

Thank you for being part of this journey. Whether you’ve been here since day one or found us along the way, you are part of what made this year possible.

Here’s to a new year filled with growth, purpose, and pride. We’re just getting started.